“
Elaborate anniversary observances are part of a trend on Madison Avenue called comfort marketing, using nostalgia to woo consumers during uncertain economic times … Still, there is a sense, particularly for print media, that brand stewards must strive for, as [Susan Spencer, the magazine’s editor in chief] put it, ‘a delicate balance, without question’—capitalizing on longevity without coming off as too long in the tooth to be contemporary.Woman’s Day Turns 75 While Looking Forward - NYTimes.com
