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As more and more brands look to socialize their events, marketers need to integrate social media into the fabric of the event from the very beginning of the planning process. An integrated, holistic approach will trigger the best results—where social is the thread that touches all elements of the event, from beginning to end.
Alex Frias, co-founder of brand experience agency Track Marketing Group.
5 Strategies To Socialize Your Company’s Next Event - Forbes
As I’ve been saying myself for over a year now.
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